The specialist home reversion lender has launched a new equity release website to promote its products to financial advisers and also to give information direct to the public about equity release in general. There is also information that might be helpful to Bridgewater’s own customers.
Peter Welch, head of sales and distribution at Bridgewater Equity Release, commented: “This brand new website from Bridgewater has been designed to help all those who are seeking information about the equity release sector and in particular our adviser partners and existing customers.
Here at equityreleasesolutions.co.uk we had a look around the website to see how it rated from a consumer point of view. We found that the site was easy to navigate and there were useful actual client case study examples and useful information about equity release and the qualification criteria. What we did find was that the colour scheme of the website might be difficult to read for those elderly customers and also the font size was very small, although there is a facility to increase the font size if required.
Overall the website gives useful information about equity release to those considering whether or not it is right for them. You can view the new website at Bridgewater Equity Release.